Dig En Espanol Loteria Cards

DIG En Español is the first Latinx lifestyle magazine in Long Beach, and part of my role was to create innovative ways to connect with the Latinx community on campus. To authentically engage students and faculty, I spearheaded the development of our own version of the iconic Lotería card game, reimagined to reflect our publication’s voice and culture.

The project was designed to drive awareness and readership while providing a fun, shareable touchpoint for students. My vision was to eventually create all 54 cards to offer as a full game available for purchase, creating both a cultural connection and a new revenue stream.

Even in its initial phase, the cards became a successful promotional tool: one card was included with each issue delivered to Latinx clubs and organizations across campus. The reverse side featured DIG En Español’s logo and website, which helped increase newsletter traffic and extend brand visibility beyond the printed magazine.

This creative initiative not only inspired the following year’s merchandise line but also reinforced DIG En Español’s position as a publication deeply rooted in cultural representation, community engagement, and brand innovation.