Projects

From August 2023 to June 2024, I took over as TikTok Manager for Active Culture following a hiatus in content. I revitalized the account by posting consistently every 2–3 days, blending trending sounds, creative skits, and high-quality food photography and video to engage Gen Z and Millennial audiences. Within five months, our content saw significant growth, surpassing likes and reestablishing the brand’s social presence.

As a campus ambassador and the campus impact manager, it was my job to promote Bumble's extended features throughout the California State University, Long Beach campus.

As VP of Community Relations and Social Director at Tri Delta, I led community engagement, event planning, and DEI initiatives that strengthened our chapter’s impact on campus. I oversaw directors, collaborated with Panhellenic leadership, launched social and philanthropic events, and worked to ensure inclusivity and belonging for all members.

As a Growth Marketing Intern at CrewLAB, I supported brand development through social media content creation, influencer partnerships, and guerilla marketing activations. I also contributed to the company’s rebrand by helping refresh its website and co-writing a press release that positioned CrewLAB as a leader in the coaching technology/app space.

As the PR and Promotions Manager for DIG MAG, my role was to elevate brand awareness through strategic promotional efforts, including organizing seasonal launch events to engage our audience and enhance visibility.

DIG En Español is the first Spanish lifestyle magazine in Long Beach. In Fall 2022, we launched our DIG EE Lotería Cards, which were redesigned to better resonate with students at CSULB, incorporating elements of campus life and culture.

At Greek House, I supported sales and marketing initiatives for a fast-growing custom apparel company. I managed the CSU Long Beach Greek House social media account, created digital assets, and led outreach campaigns to student organizations and businesses. I also built customer relationships, ran outbound campaigns, and implemented strategies that helped expand Greek House’s presence both on and off campus.

As a Social Media Marketing Intern at Intern Queen, I created timely, trend-driven content tailored to college students. I managed brand partnerships, produced posts and videos to build awareness, and leveraged analytics to optimize performance while encouraging engagement and purchase intent.

As the PR and Promotions Manager, I spearheaded merchandising proposals for DIG and DIG En Español.

At Marvelous.works, I support top media clients including Tumblr, Donut Media, Footballco, Qyou, Obviously, StreamHatchet, Gamesquare, Future, and Culture Genesis. My role centers on solidifying revenue pipeline by drafting and refining outreach copy, building brand prospecting lists, and creating materials that position clients at the forefront of potential partnerships.

As Social Media Manager for Cheyne Inman's Real Estate Runner, I utilized my digital marketing expertise to drive engagement and increase visibility through strategic use of social media platforms.