InternQueen
As a Social Media Marketing Intern at Intern Queen, I created timely, trend-driven content tailored to college students. I managed brand partnerships, produced posts and videos to build awareness, and leveraged analytics to optimize performance while encouraging engagement and purchase intent.
During my year-long internship with Intern Queen, I contributed to campaigns designed to authentically connect with college students and elevate brand partners in front of a Gen Z audience. I created social media posts, videos, and product-driven assets that aligned with student lifestyles, weaving brand messaging seamlessly into timely, trend-driven content that felt natural and engaging.
Beyond content creation, I leveraged analytics tools to track performance, refine messaging, and optimize creative approaches, ensuring campaigns not only resonated with audiences but also drove measurable results. I also took part in insight panels, where I collaborated on discussions around brand growth strategies and new ways to strengthen marketing outreach within the college market.
This role gave me hands-on experience blending creativity with data-driven decision-making, sharpening my ability to design content strategies that build brand awareness, deepen engagement, and deliver tangible outcomes.